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Invest in EarthToday

Thanks for your interest.

You’re invited to join the Funding Circle on EarthToday.

Collectively, we need to protect 50% of the planet by 2050. To make this possible, we’re going to invest €160 million in EarthToday’s revolutionary business model. A business model where 100% of all revenue and profit is used to accelerate nature protection. Guaranteed. From day one.

Feel like learning more? Keep on reading, or connect to schedule a meeting.

Constance Scholten
Chair EarthToday.Fund

Join a growing group that collectively
funds the global roll-out of EarthToday.

127
Investors since 2018

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EarthToday is a for-purpose company
with a revolutionary business model to
collectively protect 50% of the planet.

100%
For-purpose. Not profit.

All revenue and profit is used to
accelerate nature protection

100% for-purpose. Not profit.

All revenue and profit is used to accelerate nature protection

EarthToday is not a charity. Instead, we introduce a revolutionary business model that is 100% for-purpose, not profit. This is made possible by our founders and funders who collectively cover all operational costs until we’re self-sustaining.

We have a zero-dividend policy: all future profit will be reinvested in the purpose.

100%
Community-owned

All members will be invited to
become a co-owner of EarthToday

100% community-owned

The first 100 million members will receive their account for free

It is our intention that every single member of EarthToday will eventually become a ‘co-owner’ of the company. For the first 100 million members we have reserved a free membership stake. A stake is similar to a share.

When we reach 100 million members, you’ll be invited to claim your stake. This way, we share ownership and responsibility.

100%
privately funded

All capital is provided on the
same terms and conditions

100% privately funded

All capital is provided on the same terms and conditions

Capital is provided by a growing group of funders who will collectively invest over €160 million to make EarthToday self-sustainable. The first 100 million members get a free stake in the company. After that, new members need to buy a stake for €3.60 from an existing stakeholder to open an account.

Stakeholder policy:

  1. Everybody is invited to become an investor in EarthToday.
  2. Equal terms: All founders, funders and other stakeholders contribute and/or invest under the same terms and conditions.
  3. Zero-dividend: Nothing out of the €1.20 per m² for nature protection can ever end up with stakeholders. Period.
  4. Lock-up: First returns occur only after we reach 100 million members (!)
  5. Limited return: Founders and funders are equally limited in their financial returns.
  6. Return to purpose: 2/3 of any financial return will always go to the purpose.
  7. Return on investment: after the first 100 million members, new members buy a stake for €3.60 to open an account. From this money, 1/3 is used to reward initial stakeholders.

100% for-purpose. Not profit.

All revenue and profit is used to accelerate nature protection

EarthToday is not a charity. Instead, we introduce a revolutionary business model that is 100% for-purpose, not profit. This is made possible by our founders and funders who collectively cover all operational costs until we’re self-sustaining.

We have a zero-dividend policy: all future profit will be reinvested in the purpose.

100% community-owned

The first 100 million members will receive their account for free

It is our intention that every single member of EarthToday will eventually become a ‘co-owner’ of the company. For the first 100 million members we have reserved a free membership stake. A stake is similar to a share.

When we reach 100 million members, you’ll be invited to claim your stake. This way, we share ownership and responsibility.

100% privately funded

All capital is provided on the same terms and conditions

Capital is provided by a growing group of funders who will collectively invest over €160 million to make EarthToday self-sustainable. The first 100 million members get a free stake in the company. After that, new members need to buy a stake for €3.60 from an existing stakeholder to open an account.

Stakeholder policy:

  1. Everybody is invited to become an investor in EarthToday.
  2. Equal terms: All founders, funders and other stakeholders contribute and/or invest under the same terms and conditions.
  3. Zero-dividend: Nothing out of the €1.20 per m² for nature protection can ever end up with stakeholders. Period.
  4. Lock-up: First returns occur only after we reach 100 million members (!)
  5. Limited return: Founders and funders are equally limited in their financial returns.
  6. Return to purpose: 2/3 of any financial return will always go to the purpose.
  7. Return on investment: after the first 100 million members, new members buy a stake for €3.60 to open an account. From this money, 1/3 is used to reward initial stakeholders.

Meet the team

Members of the board

For every m² you protect, we
bring a new m² under protection.

This is how we scale.

“This is the best model we’ve ever seen, and WILD Foundation stands 100% with EarthToday.”

Vance Martin
President, WILD Foundation

“EarthToday is turning the system around. We applaud and support your initiative 100%.”

Patricia Slump
President, Karen Mogensen Reserve

“Protecting nature should be just as commercially attractive as destroying it.”

Rikkert Reijnen
Senior Advisor Wildlife Conservation, ifaw

What our funders say

Impact is the new return
"This is actually one of the first projects in which I feel it can make a difference in a way that no one really tried before. Being active in the real estate business this was the first time that ‘square meters’ meant something to me in a totally different way than before. The people behind the idea are such dedicated persons and have proven in the past that they can 'think big'. Professionals. All together this gave and gives met a lot of confidence that this project will succeed and eventually make a difference."

Pim A.
Funder

"For me it's all about giving something back to the next generations that are here to stay after I’m gone - and to the planet. EarthToday creates awareness and on top of that is actually showing that by doing things, things are moving. That’s how you create impact.  Furthermore, creating the platform the way EarthToday is doing, you also address today's youth."

Anke
Angel

"EarthToday is the opportunity to have a global impact on Earth! The group of people behind the idea have a history of successfully building companies and brands using their network to have impact. The passion for making Earth a good future place to live in made me want to join the initiative."

Gert Jaap H.
Funder

"I support EarthToday as I find it our duty as citizens of Earth to improve and nurture its health. Ensuring we leave a flourishing and happier planet behind for the generations to come."

Robin
Funder

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For all members who are serious about wanting to learn more about investing in EarthToday, we organize a monthly gathering.

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More about EarthToday

COMMUNITY FOR CHANGE
About
EarthToday
A tech company with the purpose of increasing awareness on the state of the planet and accelerating nature protection.
Learn more
Protect
UNIT OF NATURE
For every m² you protect, our global nature protection partners commit to bringing a new m² under protection. This is how we scale.
Learn more
Brands
Join EarthToday
Connect protected m² of nature to your products and services as a purpose-driven reward in your marketing or loyalty programs.
Learn more
Financials
Intention. Purpose. Financials.
Read more about where your money goes and how we aim to accelerate nature protection.
Learn more